More Smellin' Good Stuff

Courteney Cox is the face of Avon's newest fragrance for women, Spotlight, which is due to launch in April. According to Courteney...

"...all women are in the spotlight in their own unique ways and this fragrance highlights the excitement and the exhilaration of that feeling."

Spotlight was developed by perfumer Jean-Marc Chaillan:

"The top notes of the Fresh Oriental scent were inspired by the feeling of excitement before a big moment. An icy silver accord meets illuminating citrus with sun-ripened fresh mandarin pur and Italian bergamot essence, extracted via cold press from the peel of the fruit. At the heart of Spotlight are deluxe naturals only available from IFF's exclusive Laboratoire Monique Remy, a state-of-the-art laboratory and manufacturing facility in France. This luminous floral heart combines pristine hydroponic white freesia, which is nurtured in a purely aqueous environment void of any impurities, rich tuberose absolute, and mimosa pur to capture the essence of confidence and radiance as you step into the spotlight. The base notes include sexy undertones of creamy cashmere sandalwood and precious vetiver with a kiss of white vanilla musk that leaves a lasting impression."

Avon Spotlight will be available in 50 ml Eau de Toilette, in a quilted glass bottle, retailing for $22.50.

I have a tester and can get samples before the actual catalog release - this is a heavenly scent! I can likely get a volume discount if there is enough interest, so hit me up.

Shameless Self-Promotion

So January is here, and it doesn't look like the economy (or my income) is going to bounce back as quickly as I had envisioned, so I am committing to writing (and to the blogosphere) my projects to bring in ASO (alternate streams of income).


1. My new PRexpress service. This is a "junior" service for smaller businesses that would like a kick-start to their branding and visibility, but can't afford monthly retainers of $1000 or more. $450 includes the following:

:: a step-by-step, customized plan to implement your own Public Relations program in-house.
:: a professionally-crafted press release distributed to over 90 national outlets
:: improved search-engine visibility
:: professional pitch to the top 10 media outlets in region
:: review of marketing materials and website for optimal visibility. complimentary rewrite of web home page or brochure copy to improve brand recognition.

Any business can benefit from this service - please tell everyone you know.
www.dfmpr.com

2. Selling AVON products. I have a website - if you need Avon products, please order them from my site at http://YourAvon.com/ltorch. Depending upon the campaign and how much you order, shipping is free (or at most, $5). Alternatively, if you are looking for a fun way to boost your own income, talk to me about starting your own AVON business. It only costs $10 to get in, and you don't need to carry inventory.

3. I'm continuing to place my songs with licensing libraries. Let's hope for a big placement in 09.

4. Freelance writing - I write search-engine optimized marketing copy for websites. If you know of a need - please send them my way.

Wishing everyone who reads this a Peaceful, Prosperous and Healthy new year.

lis